The media is omnipresent in contemporary society. The array of contemporary media does not merely fulfil a bridging function as in the past; it now also shapes society and the social agenda. The media has extended its reach into all fields, most notably the political arena.
Today, it is impossible to fully understand politics without recognizing the central role of communication and understanding how the media works, the logic behind it, and how this impacts on political processes and institutions.
Undergraduate students in this major will gain theoretical and methodological tools from both fields – politics and communication, which will enable them to gain an in-depth understanding and a much broader perspective on the relationship and interaction between the two. The underlying philosophy of the major is the recognition that it is impossible to understand the relationship between politics and the media without a strong background in both fields.
The major in political communication is designed to enrich students who want to understand the complex relations between the media and politics. This major will impart knowledge, insights and analytical tools on the organization and dynamics of political decision-making from a media perspective, on the shaping of a common culture and of public discourse, and on the structure of political-collective action.
Here students will probe the relationship between mass culture and the new political culture, the nature of the interrelationship of politics and the media in the international and local arena and learn about the nature of the new wars and international terror.
Students in the program will trace the changes that have occurred in the communications landscape in Israel and how organizations work and use the media. They will gain an understanding of the new tools for measuring public opinion, innovations in political marketing and advertising, as well as the globalization of the media and its impact on the sovereignty of nations.